Fashion becomes truly meaningful when it blends creativity, education, and purpose. That is precisely what Feeric Hub achieved with its most recent stop of Feeric On Tour in Sofia, Bulgaria, an event that reaffirms its mission to foster emerging talent and promote sustainable development within the European fashion industry.
Over two days, the spaces of Paradise Center and Serdika Center, both part of the NEPI Rockcastle group, were transformed into true stages where young creativity met face-to-face with its Bulgarian audience.
On Thursday, Paradise Center hosted a collective showcase featuring former Feeric Hub alumni, now established designers, and a selection of students from UAD – Cluj and Unarte – Bucharest. Brands such as Daiana Stăncioiu (Romania), Atelier Verèdia (Bulgaria) or Dualitae (Romania) reflected the importance of Feeric’s work in promoting educational development. The selection displayed a personal and admirable balance between professional maturity and artistic sensitivity.
On Friday, at Serdika Center and hosted by Cosmina Păsărin, the runway came alive with energy through two collective collections, both created by students from various national and international communities.
The first show came from Hooldra with its fifth collection,“Timeless Threads”, under the guiding theme that fashion needs awareness and real transformation. The collection, unveiled during Feeric Fashion Week, invites us to reflect on the ephemerality of trends and the waste of what was new and valuable just yesterday.
The second collection presented the best of Bulgarian university design, with creations from students of New Bulgarian University, the National Academy of Art – Sofia, and the Academy of Music, Dance and Fine Arts “Prof. Asen Diamandiev” – Plovdiv. The initiative allowed these proposals to find in Sofia their first real audience and potential local market.
Beyond being just an extension of Feeric Fashion Week, Feeric On Tour is emerging as an educational and creative movement that drives local talent and generates real benefits for the communities it reaches. The Feeric Hub formula: education, collaboration, and sustainability; proves that fashion can be inclusive, conscious, human, and undeniably successful.
Runway Pics by Cornel Petrus.
Frontstage Pics by Adrian Murgea & Robert Billi.
Special thanks to @visagesmodels
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