#ModicReview – Milan Fashion Week AW2020
Even though Milan Fashion Week ended rather abruptly – credits to the outbreak of the corona virus in the North of Italy – this season was especially beautiful and avantgarde, nonetheless. Out of the over 40 shows and presentations showcased in Milan this February, after arduous work, we managed to narrow down to our top 10 favorites.
#ModicReview – Milan Fashion Week AW2020
Boss
This season, Boss truly showed their mastery in line with their heritage, as an outerwear and tailoring house. Beautifully tailored pieces with a lilac, beige and black color palette that managed to make classic items contemporary. All of this was brought together by a beautiful symphonic orchestra playing a composition by Henri Scars Struck.
Gucci
Have you ever thought you would witness a combination between a fashion show and a circus? Me neither, but to my pleasure, Gucci did just that this season. The nonconformist beauties wore the beautiful design of Alessandro Michele in a 360 experience that gave guests the opportunity to see everything: the show, the backstage and the preparations of models with dressers, hair and make-up artists. But the real question is: do you remember at least one piece of clothing? The question rises not because the clothes fell short, as they absolutely did not, but because the experience was so immersive that the main accent was not put on the clothes, but on the intricate nature of fashion shows.
Max Mara
“From Morocco to Murmansk” left us all with a sweet aftertaste. Keeping it simple with no addition of props, Ian Griffiths absolutely nailed it this season with a more contemporary approach to his designs compared to the old ‘corporate’ Max Mara. The simplicity in the black, blue, charcoal and camel color palette is what made this show even more striking and memorable. I’m not sure about you, but I’m very excited for the future of Max Mara.
MSGM
After a successful collaboration with the Italian master of horror Dario Argento, the two joined forces again for the women’s show. Giorgetti’s inspiration came from the protagonist of Argento’s movies, a girl in a school of witches, which is why we are presented with uniform-like pieces that transpose our thoughts to a boarding school. Even though the colors of the pieces were very playful and childish, the tailoring and cut of the clothes are Giorgetti’s most mature work to date.
Check out also: #ModicReview: Best of London Fashion Week AW2020
Prada
Seeing as this was the last time we will be able to praise Miuccia alone, after the decision for Raf Simons to join the house of Prada as co-creative director, she used the occasion to prove, once again, why she is so loved in the fashion world. The power of feminism in fashion was beautifully represented in this season’s show. In the middle of the runway, held in the basement of Fondazione Prada, was a statue of Atlas, the god that’s holding the world on his shoulders, a perfect allusion to the concept behind this collection. “The power of women over clothes” and “Style over Fashion” were Miuccia’s key ideas for this season, illustrated in the décor of the show. The fringe obsession was present in Prada as well, styled with typical masculine pieces and replacing the precious gems.
Ermanno Scervino
A collection gracing us with ultimate elegance. There’s nothing new when saying Scervino is a designer that loves grace, but this season he has leveled up in the “elegance game”. In the midst of beautifully tailored, hand embroidered coats and tailored check suits, I fell in love with the black lace dress with a Chipao slit on the left side and one bare shoulder.
Alberta Feretti
Even though Feretti has accommodated us with a certain style, this collection kept only the feminine of her past self, presenting much more pragmatic and efficient design choices. Strong shapes, big volumes and an 80’s silhouette were the stars of this season’s show. Even though there was not a single skirt to be seen the new ‘Feretti woman’ is wearing pants, she still keeps the graceful feminine beauty that defines her.
Fila
Fila chose this season to unite the sky and the mountains; active wear at its purest. Wearing this new collection might just make you the most stylish mountain climber. Leaving jokes aside, it was a truly beautiful experience to walk through the icy installations set up in a labyrinth-like environment. Our recommendation? Go for the backpacks!
Annakiki
My personal favorite from this season is no other than ANNAKIKI. As soon as the music started, I knew I would love it: tech-kids walking down the runway to the sound of Kraftwerk and ending the show with Fatboy Slim. This season there was no shyness when it comes to using bright colors, strong prints and big volumes. My personal favorites where the beige trench with a blue stripe coming down from the collar and, of course, the geometric bags.
Frankie Morello
‘The children that assemble at night and stay together’ was the premise of this brand’s fashion show. Since the arrival of the Damir Doma, the new creative director, the Italian label is undergoing a complete change. This breath of fresh air is very welcomed though. This show is the clear illustration of Doma’s passion for minimal simplicity with a twist. I absolutely loved the slight grunge vibes and the paint-like application on some of the clothes.
Check out also: #ModicReview: Top 5 trends from NYFW AW2020
Foto: Imaxtree