Fashion is more than garments, it’s a narrative of heritage, innovation, and an enduring commitment to the future. At the forefront of fostering this vision is FEERIC HUB, an educational initiative launched in 2022 as a response to the pandemic’s challenges. By nurturing emerging talent in fashion design, FEERIC HUB is crafting a new generation of creatives equipped to tackle the industry’s evolving demands.


Championing Creativity and Education
The CROPS project, a cornerstone of FEERIC HUB, stands as a testament to the power of education and collaboration. This experimental research initiative, backed by NEPI Rockcastle and Promenada Mall, was conceived to connect international art and design students with mentorship, resources, and invaluable opportunities. By offering competitions, scholarships, and access to top professionals, CROPS fosters not only creativity but also the entrepreneurial acumen needed to succeed in today’s competitive landscape.
A Global Stage for Talent
The response to the CROPS competition was nothing short of extraordinary. From 204 sketches submitted by 34 designers across eight countries—Romania, Croatia, Poland, Serbia, Bulgaria, Macedonia, Egypt, and Moldova—a collection began to take shape. Sixteen partner universities lent their support to this initiative, resulting in a diverse and inspiring pool of talent.
The winners, hailing from countries including Romania, Bulgaria, and Poland, embodied the spirit of innovation and artistry. Antonija Bracanovic, Cristina Andreea Petraru, Erin Beatrice Gregor, Fatme Hasan, Iulia Gabriela Vlejoanga, Roksana Sendecka and Daiana Stancioiu (accessories) were awarded €200 each as recognition for their groundbreaking designs.






From Vision to Reality: The Designers’ Sketches
The heart of the CROPS project lies in the visionary sketches submitted by the participating designers. Each creation reflects a unique narrative, seamlessly blending cultural influences, innovative ideas, and personal aesthetics. Cristina Andreea Petraru’s bold use of structure and form challenges traditional silhouettes, while Erin Beatrice Gregor’s creations exude a poetic balance of modernity and tradition. Iulia Gabriela Vlejoanga captivates with her avant-garde take on contemporary fashion, and Antonija Bracanovic masterfully weaves heritage into innovative designs. Fatme Hasan’s concepts radiate a vibrant fusion of culture and craftsmanship, and Roksana Sendecka’s minimalist aesthetic offers timeless elegance. Together, their sketches represent a global dialogue of creativity, laying the foundation for this groundbreaking collection.






From Sketch to Reality
The heart of the CROPS project lies in its sustainable and innovative production process. The entire collection was crafted by NAGUN Atelier in Sibiu, Romania, using recycled materials and design waste contributed by established names like Ioana Ciolacu.
Each piece, from patterns to final garments, was handmade, reflecting a dedication to quality and a deep respect for environmental stewardship.


Accessories also played a starring role. Bags were developed in collaboration with master craftsman Lucian Sopa, whose experience with luxury design brought a touch of sophistication to the collection. Scarves by Daiana Stancioiu were printed in local factories and sewn by skilled Romanian craftswomen, further cementing the project’s commitment to local artistry and craftsmanship. Jewels from FlashJewels represent the pinnacle of contemporary jewelry design, bringing a touch of timeless elegance to the FEERIC HUB’s CROPS project. Each piece embodies a perfect balance of artistry and sophistication. These jewels, crafted with precision and a commitment to innovation, complement the project’s ethos of sustainability and creative entrepreneurship.



CROPS is a data-driven experiment. By analyzing every aspect of production, from the initial sketches to the customer experience, the project provides valuable insights for both students and professionals. Even the packaging adhered to the sustainability ethos, crafted from recycled materials and cutting dies.


Items from the collection were priced based on potential mass production to gauge market interest, with the sales activity supported by Flash Jewels. NEPI Rockcastle’s financial backing ensured that the items could be sold below production cost, reinforcing the project’s educational mission.
A Celebration of Creative Excellence in the CROPS Lookbook
The FEERIC HUB’s CROPS project culminates in a stunning lookbook that brings the winning designs to life. These standout pieces represent a harmonious blend of global perspectives and innovative techniques, showcasing the depth of talent nurtured through this initiative. Each look reflects the essence of the designers’ original sketches, now transformed into tangible works of art. From bold silhouettes to intricate details, the lookbook captures the journey of creativity and sustainability at its finest, highlighting the potential of emerging designers to redefine the future of fashion.














A Collaborative Media Campaign
Behind the scenes, a talented team worked to bring the CROPS project to life. Under the creative direction of Landiana Cerciu, with visual content by Florin Opriș, and production oversight by Mitichi Preda, the campaign showcased the true spirit of collaboration. Model Daria Ignat embodied the vision, with beauty by Jacqueline Barth and “making of” footage directed by Adrian Murgea from Marc Media.






Redefining the Future of Fashion
CROPS is about creating a new framework for fashion entrepreneurship. By providing solutions for production, marketing, and commercialization, FEERIC HUB empowers young designers to navigate the complex world of fashion sustainably and responsibly.

Experience the CROPS Collection at Promenada Mall
Fashion enthusiasts can now explore the CROPS collection in person at Promenada Mall, where each piece is displayed as a testament to the creativity and craftsmanship behind the project. From intricately designed bags to exquisite scarves and jewelry, the collection invites you to step into a world of artistry and innovation. This unique showcase brings the vision of FEERIC HUB to life, offering visitors the opportunity to experience the fusion of sustainability, elegance, and entrepreneurial spirit firsthand. Don’t miss the chance to discover the future of fashion at Promenada Mall.









This initiative exemplifies how the fashion industry can embrace a future rooted in innovation and environmental consciousness. As FEERIC HUB continues to support emerging talent, it is not just shaping collections but crafting a legacy of sustainable creativity for generations to come.